Privacy Policy

Updated November 4, 2024

WM-Coffman Resources, LLC (alternately, "Coffman", "we", "us", or "our") respects your privacy and is committed to protecting the personal information that you entrust to us. This Privacy Policy describes the personal information we may collect about you, including how we collect it, how we use it, and with whom we may disclose it. This Privacy Policy applies to personal information collected on our website located at https://wm-coffman.com/ (the "Website") as well as personal information collected in or through our operations, products, services, and programs, or otherwise through any commercial or individual interaction you have with us (collectively, together with the Website, the "Services").

Changes to Our Privacy Policy

We may revise this Privacy Policy from time to time in our sole discretion. If there are any material changes to this Privacy Policy, we will notify you as required by applicable law. You understand and agree that you will be deemed to have accepted the updated Privacy Policy if you continue to use our Services after the new Privacy Policy takes effect, as indicated by the "last updated" date at the top of this Privacy Policy.

What Is Personal Information?

When using the term "personal information" in this Privacy Policy, we mean any information that can be used to identify a specific individual directly or indirectly.

What Personal Information Do We Collect?

The categories of personal information Coffman collects depends on how you interact with us, our Services, and the requirements of applicable law. We collect information that you provide directly and information that we automatically collect when you access and use the Services, and information from other sources such as third-party services and organizations. For residents of certain jurisdictions, including California, additional disclosures about the personal information we collect is available in our supplemental disclosure below.

Personal Information You Provide. You may provide personal information to us and our third-party service providers through the Services when you e-mail, call, or otherwise communicate with us, if you create an account or access it through the Website, if you attend a trade show or event that we participate in, as part of our business operations, business development activities, or in the course of participating in a strategic partnership with us. The types of personal information you provide differ depending on how you interact with us, but may include name, email, job title, company name, company address, phone number, and address.

Information Collected Automatically. We and our third-party service providers may collect information automatically from you when you access and use the Services. Such information may include personal information and includes the following:

Usage Information. We may collect information about how you interact with the Services. This may include information such as the dates and time you visit the Services, the page you view, referring / exit URLS, your browser type, and the domain name of your internet service provider. In some cases, we may collect this information through cookies and similar technologies. To learn more about these technologies, please see the "Cookies and Similar Technologies" section below.

Device Information. We may collect information about the devices you use to access the Services, including your device make and model and IP address.

Cookies and Similar Technologies. We and other third parties that provide functionalities on our Services, may use cookies, web beacons, and other similar technologies ("Technologies") to automatically collect information through your use of our Services. A "cookie" is a text file that websites send to a visitor’s computer or other Internet-connected device to uniquely identify the visitor’s browser or to store information or settings in the browser. A "web beacon," also known as an Internet tag, pixel tag, or clear GIF, links web pages to web servers and cookies and may be used to transmit information collected through cookies back to a web server. The information that we and our third party service providers may track with cookies, web beacons, and similar technologies may include the type of browser (such as Chrome, Safari or Internet Explorer) and Internet-connected devices being used to access the Services, your IP address, your home domain or Internet service provider, your referrer URL (the URL for the website that you were viewing prior to visiting the Website), how you were directed to the Services, which specific pages you access on the Services, how long you view each page, the time and date you access our Services, and the total number of visitors to the Services and any portions thereof.

Categories of Technologies. Our uses of these Technologies fall into the following general categories:

Strictly Necessary. This includes Technologies that allow you access to our Services, applications, and tools that are required to identify irregular website behavior, prevent fraudulent activity, improve security, or allow you to make use of functionalities we make available through our Website or Services.

Performance-Related. We may use Technologies to assess the performance of our Services, including as part of our analytics practices to help us understand how individuals use our Services. We share information about the privacy practices of some of the performance-related Technologies we use. For example, Coffman may use Google Analytics, a web analysis service provided by Google, together with other analytics services, to better understand your use of the Services and how we can improve them. Google Analytics collects information such as how often users visit a website, what pages you visit when you do so, and what other websites you used prior to coming to such website. Google Analytics collects only the IP address assigned to you on the date you visit a website, rather than your name or other directly identifying information. We do not combine the information collected using Google Analytics with your personal information. Although Google Analytics plants a persistent cookie on your web browser to identify you as a unique user the next time you visit a website, the cookie cannot be used by anyone but Google. Google Analytics uses its cookie(s) and the information Google Analytics collects to track your online activities over time and across different websites when you use our Services, and other websites. Google’s ability to use and share information collected by Google Analytics about your visits to the Services are governed by the Google Analytics Terms of Service and the Google Privacy Policy. Google may utilize the data collected to track and examine the use of the Services, to prepare reports on its activities, and share them with other Google services. To more fully understand how Google may use the data it collects through the Services, please review "How Google Uses Information From Sites or Apps That Use Our Services" (located here).

Functionality-Related. We may use Technologies that allow us to offer you enhanced functionality when accessing or using our Services. This may include identifying you when you sign into our Services or keeping track of your specified preferences, interests, or past items viewed.

Targeting-Related. We may use first party or third-party Technologies, including cross-device tracking, to deliver content, including ads relevant to your interests, on our Services or on third-party digital properties. For example, we may use Google’s advertising products. For more information about Google’s use of your personal information, please visit Google’s privacy policy. To learn more about how to control Google’s use of your information for ads, please click here.

Social Media Platforms. Our Services may contain social media buttons, such as Facebook, X (formerly Twitter), and LinkedIn, which may include widgets such as the "share this" button or other interactive mini programs. These features may collect personal information such as your IP address, the page you are visiting on our Services, and may set a cookie to enable the feature to function properly. Your interactions with these platforms are governed by the privacy policies and terms of the social media companies providing them.

Personal Information We Collect from Other Sources. We may obtain personal information about you from other sources, including through third-party services and organizations. For example, if you access our Services through a third-party application, such as a social networking site, we may collect personal information about you from that third-party application that you have made available via your privacy settings.

How Do We Use The Personal Information?

Coffman and our third-party service providers collect and use personal information for commercial, legal, and administrative purposes that include, but are not limited to:

providing our Services to you;
operating and providing the Websites;
improving our Services, user experience, and our business;
performing various security tasks, including monitoring, risk assessment, addressing integrity and security issues related to the Services, and fraud and crime prevention/detection;
sending information that you request from us, including responding to inquiries or requests for information about or from Coffman;
sending promotional or marketing materials regarding Coffman;
other business purposes, including, without limitation, verifying your identity, investigating complaints about the Services, research and analysis, marketing, advertising, and dispute resolution;
in connection with a merger or similar consolidation of Coffman into or with another entity;
complying with valid requests from law enforcement, government agencies, or other governmental mandate;
complying with or as permitted by any Coffman policies and any applicable legal requirements;
acting at your instruction or with your consent, and
engaging in other activities contemplated under this Privacy Policy, as permitted by applicable law, or to create de-identified, aggregated, or anonymized information. If we create or receive de-identified information, we will not attempt to reidentify such information, except to comply with applicable law.

How Do We Disclose Personal Information?

We disclose your personal information to third parties for a variety of business purposes, including to provide our Services, to protect us or others, or in the event of a major business transaction such as a merger, sale, or asset transfer, as described below.

We may disclose personal information with our affiliated entities or third parties, such as trusted business partners and service providers, to help provide the Services, deliver our products and services, process payments, perform statistical analysis, protect against potential fraud, or perform any other functions consistent with the operation of the Services. We may also disclose personal information with professional advisors, such as lawyers, auditors, bankers, and insurers, in the course of the professional services they render to us.

Through our Services, we may share your personal information with third-party advertising partners. These third-party advertising partners may set Technologies and other tracking tools on our Services to collect information regarding your activities and your device (e.g., your IP address, cookie identifiers, page(s) visited, location, time of day). These advertising partners may use this information (and similar information collected from other services) for purposes of delivering personalized advertisements to you when you visit digital properties within their networks. The categories of data we may share and may have shared for the purpose of providing targeted advertising include: online identifiers such as IP address, marketing id, device identifiers and characteristics; internet or other electronic network activity, such as browsing and usage information; and, inferences about individual preferences, characteristics, and behaviors.

We may also disclose personal information if we become subject to a subpoena or court order, or if we are otherwise legally required to disclose information. We may also use and disclose personal information to establish or exercise our legal rights, to assert and defend against legal claims, or if we believe such disclosure is necessary to investigate, prevent, or take other action regarding actual or suspected illegal or fraudulent activities or potential threats to the physical safety or well-being of any person. It is possible that Coffman’s corporate structure or organization might change or that it might merge or otherwise combine with, or that it or portions of its business might be acquired by, another company. In any such transactions, personal information generally is, and should be expected to be, one of the transferred business assets. Also, if any bankruptcy, liquidation, or reorganization proceeding is brought by or against us, your personal information may be considered a Coffman asset that may be sold or transferred to third parties.

How Long Do We Keep Personal Information?

We retain personal information we collect as described in this Privacy Policy for as long as you use our Services, or as necessary to fulfill the purpose(s) for which it was collected, provide our Services, resolve disputes, establish legal defenses, conduct audits, pursue legitimate business purposes, enforce our agreements, and comply with applicable laws. Additionally, we endeavor to retain all such personal information in accordance with legal requirements.

How Do We Protect Personal Information?

Coffman takes commercially reasonable measures to secure and protect personal information on the Services. Nevertheless, no system is entirely secure. We cannot guarantee that personal information that users of the Services transmit or otherwise supply will be secure.

By using our Services or providing personal information to us, you agree that we may communicate with you electronically regarding security, privacy, and administrative issues relating to your use of our Services. If we learn of a security system’s breach, we may attempt to notify you electronically by posting a notice on our Services, by mail, or by sending an email to you.

Third-Party Websites/Applications

For your convenience, some hyperlinks may be posted on the Services that link to other websites/applications and other websites/applications may reference or link to our Services These third-party services are not under our control. We encourage our users to read the privacy policies of each website and application with which they interact. We do not endorse, screen, or approve, and are not responsible for the privacy practices or content of any of those websites or applications. You agree that if you elect to provide personal information to third-party websites or applications encountered on our Website or through our Services, you do so at your own risk.

Children’s Information

Our Services are intended for a general audience and are not directed to individuals under 18 years of age. We do not knowingly collect information about children. If you are a parent or guardian and believe your child has provided personal information to us without your consent, please Contact Us as listed below. If we become aware that a child has provided us with personal information in violation of applicable law, we will delete any personal information we have collected, unless we have a legal obligation to keep it.

Your Privacy Choices

The privacy choices you may have about your personal information are determined by applicable law and are described below:

Email Communications. If you receive an unwanted email from us, you can use the unsubscribe link found at the bottom of the email to opt out of receiving future emails. Note that you will continue to receive transaction-related emails regarding products or Services you have requested. We may also send you certain non-promotional communications regarding us and our Services, and you will not be able to opt out of those communications (e.g., communications regarding our Services, updates to our Website terms, to this Privacy Policy, or other legal notice(s)).
Phone Calls. If you receive an unwanted phone call from us, you may opt out of receiving future phone calls from us by following the instructions which may be available on the call or by Contact Us.
Cookies and Personalized Advertising. You may stop or restrict the placement of certain Technologies on your device or remove them by adjusting your preferences in your browser as your device permits. However, if you adjust your preferences, our Services may not work properly. Please note that cookie-based opt-outs are not effective on mobile applications. However, you may opt-out of personalized advertisements on some mobile applications by following the instructions for Android,, iOS,, and others. The online advertising industry also provides websites from which you may opt out of receiving targeted ads from data partners and other advertising partners that participate in self-regulatory programs. You can access these and learn more about targeted advertising and consumer choice and privacy by visiting the Network Advertising Initiative and the Digital Advertising Alliance. Please note you must separately opt out in each browser and on each device.
Do Not Track Requests. Do Not Track ("DNT") is a privacy preference that users can set in certain web browsers. Certain state laws require that we indicate whether we honor "Do Not Track" settings in your browser concerning targeted advertising. We adhere to the standards set out in this Privacy Policy and do not monitor or follow any Do Not Track browser requests.
Opt-Out Preference Signals. Depending on your jurisdiction, you may opt out of certain online tracking by broadcasting an Opt-Out Preference Signal, such as the Global Privacy Control ("GPC") on browsers and browser extensions that support such a signal. To download and use a browser supporting the GPC browser signal, please visit: https://globalprivacycontrol.org/orgs. If you choose to use the GPC signal, you will need to turn it on for each supported browser or browser extension you use.

If you have any questions regarding our privacy practices or this Privacy Policy, or to exercise privacy rights applicable to you, please:

Email us: info@coffmansbp.com
Call us: 800-810-9204
Send us a note:

WM-Coffman Resources
Attention: General Counsel
8080 Troon Circle, Suite 180
Austell, Georgia, 30168

Supplemental Notice for Residents of Certain U.S. States and California Notice at Collection

This Supplemental Notice is for residents of states that have adopted comprehensive privacy legislation and others that may come into effect from time to time (collectively, "Applicable State Laws"). The following table describes the categories of personal information we have collected and whether we have disclosed that personal information for a business purpose (e.g., to a service provider).

Categories of Personal Information Collected About Consumers

In the 12-month period before the effective date this Privacy Policy, Coffman collected the following categories of personal information about consumers:

Identifiers such as real name, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, or other similar identifiers.
Commercial information, such as records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.
Internet or other electronic network activity information, such as browsing history, search history, and information regarding a consumer’s interaction with an internet website application, or advertisement.
Professional or employer-related information, for example if you work with us as a commercial customer or supplier.

Categories of Sources from Which Personal Information is Collected

Coffman may have collected personal information about you form the following categories of sources:

Directly from you.
From your devices.
Our affiliates and subsidiaries.
Other companies, such as your employer.
Data analytics providers.
Other available sources, such as public records.

Business or Commercial Purpose for Collecting Personal Information from Consumers

Coffman may have collected personal information for any of the business or commercial purposes set forth in the "How Do We Use Personal Information?" section of this Privacy Policy.

Coffman will only keep your personal information for so long as it is necessary for the purposes set out in this Privacy Policy, unless a longer retention period is permitted or required by law (such as tax, accounting, or other legal requirements).

Categories of Personal Information Disclosed to Third Parties

In the 12-month period preceding the date of this Privacy Policy, Coffman may have disclosed the categories of personal information that we collect to our service provider-vendors, such as web hosting services, IT outsourcing providers, marketing providers, our customers, suppliers, and any other third party described in the Privacy Policy.

States Rights

Under applicable law, you may have the following rights regarding your personal information (subject to applicable exceptions, in each case):

Right to Know: The right to know what personal information we have collected about you, including the categories of personal information, the categories of sources form which the personal information is collected, the business or commercial purpose for collecting, selling, or sharing such personal information, the categories of third parties to whom we have disclosed personal information, and the specific pieces of personal information that we have collected about you.
Right to Delete: The right to delete personal information that we have collected from you.
Right to Correct Inaccurate Personal Information: The right to correct inaccurate personal information that we maintain about you.
Right to Limit Use and Disclosure of Sensitive Personal Information: We do not use or disclose your "sensitive" personal information outside of limited purposes, such as the following: (1) performing our Service or providing goods, (2) detecting security incidents, (3) resisting malicious, deceptive, fraudulent, or illegal actions, (4) ensuring physical safety, (4) for short-term transient use, including certain non-personalized advertising, (5) maintaining or servicing accounts, providing customer service, verifying customer information, or providing similar services, and (6) to verify and maintain the quality or safety of a service or product to improve, upgrade, or enhance a service or product. As such, the right to limit our use of sensitive personal information does not apply. Additionally, we do not use your sensitive personal information to infer characteristics about you.
Right to Opt-Out of Certain Uses: The right to opt out of the sale/share of your personal information for targeted advertising and use in profiling decisions. Please note that we do not use your personal information for any such purposes, and as such, the right to opt-out does not apply.
Right to Not Receive Discriminatory Treatment: You have the right to not receive discriminatory or retaliatory treatment by us for the exercise of any of the rights conferred under applicable law.

How to Exercise Your Rights

You can exercise any of your rights described in this Privacy Policy by Contact Us as described above. We will process your request in accordance with applicable laws.

Verification Methods. Once you submit a request, we will verify that you are the consumer to which the request pertains by matching the identifying information provided by you (e.g., name, email address, account-related information) to the information we maintain. Depending on the type of request you submit, we will attempt to match either two or three of the data points you provided. If we are unable to verify your request with the data points you provided, we may reach out to you for additional information to verify your request.
Authorized Agent. You can select an "authorized agent" to submit requests on your behalf. We will require the authorized agent to have a written authorization confirming that authority. We may also require you to verify your own identity directly with us. Once your authorized agent is verified, they may submit a request in directly as described above.
Appeal. You may have the right to appeal our decision or response to your request. To exercise your right to appeal, you can submit and appeal request using the same method used to submit your original request, including by contacting us as described in this Privacy Policy.

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